Tips for effectively marketing yourself within an Interview Setting: Articulating Value

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As someone who is currently looking to transition into a new chapter of my life I wanted to share some things that have resonated with me from my recent successes as well as failures in searching for new professional opportunities.

Since COVID the workforce culture has changed drastically and with that so has the job searching and interviewing processes. Companies now are heavily utilizing platforms like Skype, Zoom, Google Meets, etc. to not only expedite the interview process on their end but to better safeguard against poor hiring practices.

On the other side of the fence is us; the workforce. The people. Just like we have seen in landscape of collegiate athletics there is now an emphasis and a need for creative yet authentic personal branding. Think of the behemoth companies of today like Amazon, Nike, and Apple. They first had to build their brand before enhancing their value and the same holds true for you. Build your brand, claim your position, and watch the opportunities present themselves.

If you need any help with resume renovations, personal branding consulting, or an adversary in your professional network please reach out. After all, we are all in this together!

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